Personal Information

 Associate Professor

Department of

Faculty of Communication and Media

Contact Information

Phone: 6952000 Ext. 51085

Email: anbajnaid@kau.edu.sa

Ayman Bajnaid

 Associate Professor

Profile

Dr. Ayman Bajnad

 
 
  • 2016: PhD in Media and Communication (University of Leicester) United Kingdom.
  • Associate Professor at Digital Media and Journalism Department

Current Positions

  • 2023- Currently: Dean of Media and Communication Faculty
  • 2018- 2023: Vice Dean for Graduate Studies and Research
  • 2020 - 2022: Vice Dean for Development
  • Consultant for Gerson Lehrman Group (GLG) world’s leading network of experts

 Former Positions

  • 2016- 2020: PhD Preparation Program Director at King Abdulaziz University
  • 2016-  2020: Deputy Director of Teaching and Learning Development
  • 2017-209: Board Member of Cinema Academy Initiative
  • 2017: Director of the initiative of self-funding for the restructuring of educational programs at King Abdulaziz University
  • 2017: Vice President of Prince Khaled Al-Faisal Center for Moderation
  • 2016- 2017: Head of Development and Partnership Unit at Prince Khaled Al-Faisal Center for Moderation

Successful Initiatives

  • 2016- Currently: Designing and establishing PhD preparation Program. 35 students benefit from this program each semester. It has been provided for five semesters so far and 180 students have graduated from it.
  • 2018: Participating in Designing Master programs  under vice deanship of Postgraduate Studies and Research at Media and Communication Faculty at King Abdulaziz University     

    Participating in Restructuring departments of Media and Communication Faculty at King Abdulaziz University

  • 2017: Developing (IRTEQA) System, the integrated management system for training
  • 2017:Designing Prince Khalid Al-Fisal award for moderation

 

 

Professional Experience

    • 2021- Currently: Associate Professor at Digital Media and Journalism Department
    • 2016- 2021: Assistant Professor, Media and Communication Faculty at King Abdulaziz University.
    • 2010 -2015: Lecturer, Department of Communication at King Abdulaziz University.
    • 2002-2010: Educational Supervisor, Ministry of Education.
    • 2000-2002: Language teacher, Ministry of Education.

PhD Supervision and Review

  • Local supervisor for Mrs. Asia Khojah who is a PhD candidate at University of Leicester through Joint Supervision Program. Her study title is:

    Digital Media Literacy Practices Related to Civic Participation by Young People at King Abdulaziz University, Saudi Arabia

  • Local supervisor for Mrs. Merfat Alardawi who is a PhD candidate at Dublin City University through Joint Supervision Program. Her study title is:

    The Impact of Foreign Dubbed Soaps on Saudi Females

  • Supervisor for four Master students their dissertations focus on Digital Media
  • Reviewer for New Media and Society Journal and I reviewed 6 articles so far.
  • Reviewer for International Migration Review (IMR) Journal which is published by SAGE.
  • Reviewer for International Communication Association annual conference (ICA) Mass Communication Division, Public Diplomacy

 

Publications

  • Alardawi, M., Bajnaid, A., & Brereton, P. (2021). The Influence of Turkish Drama on Socio-Cultural Values of Saudi Women. Modern Applied Science, 15(4).

    Alardawi, M., Brereton, P., & Bajnaid,  A. (2021) Turkish Dramas and Saudi Female Perceptions of Socio-cultural Values.

    Alshanqiti, A., Bajnaid, A., Gilal, A., Aljasir, S., Alsughayyir, A., Albouq, S., (2020) Intelligent Parallel Mixed Method Approach for Characterising Viral YouTube Videos in Saudi Arabia. International Journal of Advanced Computer Science and Applications, 11(3), 661-671

    Al-Matrafi, D., Bajnaid, A. (2020) How American Talk Shows Portrait Saudi Arabia?. The journal of organizational behavior research, (5)

    Alghamdi, R., Bajnaid, A. (2019) Saudi Viewers’ Attitudes toward the American Drama and its Values System. The journal of organizational behavior research, (4)

    Bajnaid, A., Elyas, T., Veltri, G A., Masa’deh, R., (2018) Utilizing Matrimonial Web sites Among Saudi Users: An Empirical Study. Digest of Middle East Studies, 28(1), 1-30

    Bajnaid, A., Veltri, G A., Elyas, T., Maqableh, M., (2018) Saudi Online Courtship Script: Qualitative Interviews of Using Matrimonial Websites among Saudi Users. Modern Applied Science, 12(11), 223-243

    Bajnaid, A., Veltri, G A., Gharibeh, A., Maqableh, M., (2018) A Quantitative Survey of Online Impression Formation and Mate Preferences among Saudi Users of Matrimonial Websites. Modern Applied Science, 12(11), 121-150

    Bajnaid, A., Elareshi, M. (2018) Personal characteristics of Islamic matrimonial website users in Saudi Arabia: An empirical study. Journal of Arab & Muslim Media Research, 11(1), 83-101

    Alnajrani, H., Bajnaid, A., Elyas, T., Alnawasrah, M. (2018) Exploring the Transitional Era in Saudi Arabia Journalism Discourse and the Path towards the Right to Freedom of Expression. Modern  Applied  Science, 12(10), 80-97

    Aljasir, S., Bajnaid, A., Elyas, T., Alnawasrah, M. (2017) Themes of Facebook Status Updates and Levels of Online Disclosure: The Case of University Students. International Journal of Business Administration, 8(7), 80-97

    Aljasir, S., Bajnaid, A., Elyas, T., Alnawasrah, M. (2017) Users‘ Behaviour on Facebook: A Literature Review. International Journal of Business Administration, 8(7), 111-129

    Aljasir, S., Bajnaid, A., Elyas, T., Alnawasrah, M. (2017) Facebook‘s Compatibility, Reasons for Disclosure, and Discussion of Social and Political Issues: The Case of University Students Using Facebook. Journal of Management and Strategy, 8(5), 1-17

    Aljasir, S., Bajnaid, A., Elyas, T., Alnawasrah, M. (2017) University Students Usage of Facebook: The Case of Obtained Gratifications and Typology of Its Users. Journal of Management and Strategy, 8(5), 30-47

    Allam, M., Elyas, T., Bajnaid, A., & Rajab, H. (2017). Using Twitter as an ELT Tool in the Saudi EFL Context. International Journal of Linguistics, 9(5), 41-63.

    Bajnaid, A., & Al-Saggaf, Y. (2017, November). Impression formation on matrimonial sites. In Proceedings of the 29th Australian Conference on Computer-Human Interaction (pp. 77-86). ACM.

    Bajnaid, A., & Elyas, T. (2017). Exploring the Phenomena of Online Dating Platforms Versus Saudi Traditional Spouse Courtship in the 21st Century. Digest of Middle East Studies, 26(1), 74-96.

    Sarhandi, P. S. A., Bajnaid, A., & Elyas, T. (2017). Impact of Smartphone Based Activities on EFL Students’ Engagement. English Language Teaching, 10(6), 103.

Translating Books from English to Arabic

Translating McQuail, D. (2010) McQuail's Mass Communication Theory. Sage Publication.

Translating Creswell, J. W., & Clark, V. L. P. (2011). Designing and conducting mixed methods research

Affiliations

·        Member of Saudi Journalists’ Club at United Kingdom.

·        Member of the International Communication Association (ICA).

 

Jury Awards Membership

·2016- Now:  Member of the Jury Award for His Highness Prince Khalid Al-Faisal Award for Consolidating Modration Approach.

·2016- Now:  Member of the Award Committe Makkah Cultural Forum

· Member of the Jury Award for for distinguished academic performance at King Abdulaziz University.

· Member of the Award Committee of the Ministry of Education for Excellence.

· Member of the Jury Award for His Highness Sheikh Hamdan bin Rashid Al-Maktoum Award for distinguished academic performance at its ninth and tenth circuit.

Certified Trainer 

· A certified Research trainer, Teaching and Learning Center, King Abdul-Aziz University.

· A certified communication trainer, Prince Khalid Al Faisal`s Chair for consolidating Saudi Moderation Approach, King Abdul-Aziz University.

· A certified communication trainer, Prince Sultan Chair for Youth Research, King Abdul-Aziz University.

·  A certified communication trainer, the Deanship of Community Services and Continued Education, King Abdul-Aziz University.

·  A certified communication trainer, the Deanship of Students' Affairs, King Abdul-Aziz University.

·   An Educational Trainer, Educational Training Centre, Ministry of Education, Jeddah.

·   An Educational Trainer, Students Training Centre Ministry of Education, Jeddah.

Practical Experience

·       Deputy Editor of one of the Ministry of Education’s magazines.

·       An editor of many annual reports issued by the Ministry of Education.

·      Chairman of the Management Committee for Tkaful voluntary team.

·      Director of the student summer trips gathering in the Eastern Province.

 

 

Training & Relevant Skills

·        Training the arbitrators of Sheikh Hamdan bin Rashid Al Maktoum award.

·        Management dispute.

·        Effective Supervision Skills.

·        Skills of educational leadership.

·        Open and closed system.

·        Development of scout Leadership.

·        The basics of project management.

·        The role of educational supervisor and teacher in the development of creative thinking.

·        Development of life skills and success of the leaders.

·        Art of dealing with others.

·        Dealing with young people.

·        Developing the skills of trainers.

·        Path to successful and influential personality through Neuro Linguistic Program.

·        Educational program at Alamal hospital.

·        Operational planning for summer programs.

·        Training on the procedural manual of summer programs.

·        Rehabilitation training for managers of summer programs.

·        Preparation of the pioneers of school activity.

·        New educational supervisors.

 

 

Awards

 

·2015: Award from Saudi Journalists’ Club at United Kingdom.

·2015: Award for assisting Saudi students in the United Kingdom in Academic issues from Al-Muribaed Symposium.

·  2010: Award for Outstanding Performance from the President of King Abdul-Aziz University.

· 2010: Award for Outstanding Performance from the Department of Communication, King Abdul-Aziz University.

 

·  2010: A Prize by the Dean of the Faculty of Arts and Humanities at King Abdul-Aziz University for the successful contribution in the faculty's events2010: Thanks and appreciation Certificate from the Dean of the Faculty of Arts and Humanities at King Abdul-Aziz University for the successful contribution in "honouring former deans of the Faculty of Arts and Humanities" ceremony.

 

·  Thanks and appreciation Certificates from the Ministry of Education and other:

§  Government departments for the contribution in:

­   2009: Supervise the preparation of a guide manual of hostels in the Kingdom of Saudi Arabia.

­   2008: The seventh scientific meeting of the school health.

­   Prepare the student winner of Sheikh Hamdan bin Rashid Al Maktoum Award for Distinguished Academic Performance.

­  2006-2010: Programs of student activities.

­  2005-2009: Summer and Ramadan programs.

­  2005: School Arabic Sport Circuit.

 

 

Digital Media Literacy Practices Related to Civic Participation by Young People at King Abdulaziz University, Saudi Arabia
Digital Media Literacy Practices Related to Civic Participation by Young People at King Abdulaziz University, Saudi Arabia

Education

  • 2016

    Doctorate degree from Media and Communicationsocial science, University of Leicester, , بريطانيا

Employment

Research Interests

 

  • Data Mining and Content Analysis Studies
  • New Media studies and its relation to the social, political and language aspects
  • Online recruitment, terrorism and counter-terrorism studies

Scientific interests

Courses

Public Opinion 204 COM
Introduction to the Mass Media 201 COM
Contemporary Media Issues 308 COM
Communication and Internet 312 COM
Organizational Communication 362 COM
Creating Media Content 370 COM
PR and Technology 371 COM
Internship 476 COM
Graduation Project 475 COM
Communication &Media Research Methodology 694 COM
Communication & Media Theories 600 COM

Areas of expertise